Why Christopher Ward?
Christopher Ward Watches
When considering the purchase of a watch, one must reflect upon the timepiece’s craftsmanship, quality, style and distinctiveness—all obtainable with a Christopher Ward Watches.
To Visit the official Website of Christopher Ward of London Click here
Thousands of hours go into the design of a single Christopher Ward watch in the Berkshire, England studio, and this dedication and sophistication is clearly displayed in each handmade piece. With other large brands, quality quickly becomes an issue. For instance, one of the main complaints of customers who purchase other companies’ watches is that the piece is not user-friendly. This usually means that any one of these issues is present: the face is not easy to read, the watch is uncomfortable to wear, the piece is bulky or inaccurate. Another serious concern from customers of other brands is that the company’s customer service fell desperately short of their expectations. Customers of other companies have told stories of contacting the customer service department of other watch companies only to be responded to five days later with unhelpful information. Not only are these issues not present with Christopher Ward Watches , each beautifully handmade watch comes in a leather box, includes a professional quality polishing cloth and a signed thank-you letter from Christopher Ward himself.
Christopher Ward Watches are created by hand by devoted craftsmen in the Jura, a small mountain range just north of the Alps where experts in their ateliers perfect their centuries-old watch making skills. Although the design of these watches is English, they are Swiss made. In order to claim that, the watch movement must be made in Switzerland and it must be assembled there as well. This ensures that each and every Christopher Ward Watch is of the finest quality, which is only achievable by Swiss craftsmen.
Christopher Ward Watches are also unique because of the company’s sales method. Most traditional and designer Swiss timepieces sell through third-party retailers, and are thus available at many retail locations throughout the world. This availability model appears desirable at first, until one realizes that such a model requires the addition of astonishing costs on top of the price of the watch, resulting in a timepiece that is unobtainable for a good portion of customers because of its astronomical price. Added onto the top of the price of such retail watches are costs to cover shipping and freight, handling, stocking, ordering costs if the retailer is out of a particular design that the customer must then special order, taxes, payroll for the retail staff, property costs like mortgage payments or rent, utility costs and many other seemingly unassociated expenditures. The end result is a watch with a markup of, in some instances, in excess of 60%. This means that oftentimes customers are looking at a watch with a price tag of more than 10 times what they should be paying on it. Because this is pricing model is the “norm”, customers mistakenly associate exorbitant prices with quality timepieces. They believe that because they are paying a great deal for the timepiece that it must be the best money can buy. This is untrue; Christopher Ward Watches is different.
Christopher Ward Watches are available only directly through CW, either from their website or by contacting the company’s customer service department to order. This revolutionary new way to purchase watches allows Christopher Ward Watches customers around the globe access to the best timepieces available without the added costs seen in other watch companies. This results in two pleasantries for patrons: First, there are no problems with availability and purchasing, and second, CW’s prices make their timepieces much more accessible for those who desire a watch of supreme quality.
Christopher Ward Watches can offer beautiful watches at sensible prices because the company does not adhere to the outrageous sales method described above. By cutting out the middleman—the retailer—CW does not have to load the price of their watches to cover retail costs. This way, Christopher Ward Watches customers receive the highest-quality timepieces on the market at the lowest possible price. This is not discounting, as in order to provide a discount a company must raise their prices in order to cut them back; instead, CW focuses on providing customers with reasonable prices constantly.
Going back to an earlier point, Christopher Ward Watches’s customer service is unrivaled in the designer watch industry. With no other designer or company will one find a more helpful, knowledgeable customer service staff; customers who contact CW’s customer service will not receive a recording full of senseless options or a seemingly endless telephone tree. Those who wish to contact CW by email receive an answer within 24 hours, unlike other companies who can take days to get back to clients. CW customer service agents can handle any customer question or concern, and are always happy to provide customers with any type of assistance they can, be it answering questions about a watch’s particular features or helping a customer choose the perfect timepiece. Christopher Ward Watches prides himself on making his customers happy, and if that means he must phone them to discuss a concern, then so be it. Clients are important to Christopher Ward , and if they are unsatisfied the staff of CW and Christopher himself will do all within their power to correct the situation. CW believes that customer respect, honesty, integrity and a strong code of morals and ethics are just as important to clients as sensible prices and high-quality products, all for which Christopher Ward Watches and his employees strive for.
Should a customer have an issue with a timepiece he or she purchased, CW has a “no-quibble” returns policy. To Christopher Ward Watches, this means that, should a customer wish to return his or her timepiece for any reason, CW will take the piece back, no questions asked. Many other companies claim to have such return policies in place to satisfy their customers, but when such a customer attempts to return an item, he or she finds that only a proper defense will get them a successful return. At CW, customers never feel like criminals because they wish to return a timepiece. A great product, sensible pricing and stellar customer service is how Christopher Ward respects customers.
To visit the official website of Christopher Ward of London Ltd click here.
